Volkswagen new official partner of IPL 4, 5

Europe’s leading automobile manufacturer, Volkswagen has been named as the official partner for the fourth and fifth season of the high-profile Indian Premier League tournament.


Volkswagen became the first German car manufacturer to become IPL’s official partner after BCCI and the Twenty20 league’s governing council had floated tenders for the same, BCCI secretary N Srinivasan said in a statement.

“We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organisations that epitomize dynamism, enterprise and excellence have joined hands,” IPL chairman Chirayu Amin said.

Commenting on the alliance, Neeraj Garg, member of the board and director of Volkswagen Group Sales India Pvt Ltd said, “IPL stands for the people’s game in India and what better way to associate our brand which literally means people’s car.”

Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd, Lutz Kothe added: “It is a great honour and huge pleasure to become part of the Indian Premier League. Being the official automotive partner will be an enormous asset as it will foster Volkswagen’s bond with India.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s